Adam Wolf 19A Idea Napkin No 2

1.       I am a college student attending the University of Florida with talents in business administration.  This class is providing me with necessary skills for entrepreneurship.  I hope this business is a way to make income while working on my own schedule.  If the business became successful, it would become a major part of my life and require significant time dedication.

2.       I am offering customers a product that cools the metal part of seatbelts for cars staying in the sun.  My product solves the customer need to not burn themselves when they enter a hot car. The device would clip to the base of a seat belt and follow similar physics principles as air condition.  It would be battery powered and could be activated from an app on your phone.  Ten minutes prior to getting in your car, the device would start cooling the seatbelt.  When you grab the seatbelt, it will not burn of you accidently touch the metal.   In addition, my company could possibly expand in the future to offer other interior products.

3.       I am offering this product to everybody who has or uses a vehicle and parks their vehicle outside.  The demographics and psychographics of my intended audience are widespread.  All my customers use or own vehicles, and they all have in common a similar need.   People who will benefit most from the invention are those who live in hot geographic locations. 

4.       Much of the US heats to dangerous temperatures during the summer, especially in Florida and the desert out west.  People should buy my product because it will increase the safety of their vehicle.  Children will be less likely to injure themselves when getting into hot, parked cars.  Customers will feel the comfort of a cool seatbelt and will no longer have to dread getting into their vehicle during the day.  In the future, customers can experience the benefits of more interior accessories.

5.       What sets me apart from everyone else is my attention to detail.  I would ensure the design of this product is as efficient as possible, so it solves customer needs to complete satisfaction.  I would ensure no shortcuts in the production process to deliver the best quality.  My idea for this product is something no one else has.

I believe all five elements fit together.  I can see connections between all components of the idea and understand the list of priorities.  The components of this product seem to be consistent across multiple areas of interest, indicating the idea has potential.  I don’t see any out-of-joint elements and can visualize the next stages of the entrepreneurial process putting these elements in action.

I added about 4-5 sentences to my original post based on the feedback.  I really liked two comments.  One person suggested I expand the options and offer more interior accessories.  Another person inquired whether I would want to start up the business myself or join a firm to get the business going.  I have incorporated changes into idea napkin 2 after analyzing the feedback.