Adam Wolf 29A Venture Concept No. 2

Opportunity

The news often covers problems related to global warming and other negative effects from climate change.  Oceans levels are rising as sea ice from the poles continues to melt at rapid rates.  Average earth temperatures are on the rise, resulting is strange weather events.  But most importantly, people are feeling the effects from heat.  Just this week, another deadly heat wave moved across the United States brining temperatures in excess of 100^oC to Washington DC, New York City, Philadelphia, and Chicago. 

Many residents own cars and few people never have their vehicle parked in the sun.  That means many of us can relate to entering a scorching car and having to wait outside until the interior cools off a bit.  What part of a car is metal and within reach?  The seatbelt, which is the part people are most likely to tough.  I see an opportunity to fix this problem.  Drivers and passengers show never have to worry about getting burned by accidently toughing the hot metal part of a seatbelt.  The market is defined geographically.  The opportunity is big and will last for at least a couple of years. 

Innovation

I have created a small rectangular device that attaches to the end of a seatbelt.  The object is powered by a rechargeable battery that is environmentally friendly.  The seatbelt must be clicked in and the car not running to activate the seat belt cooler.  It can be produced in 10 different colors to perfectly match the existing interior color.  This allows the cooler to be out of sight.  The electric motor is quiet and operates efficiently.  My invention would be produced in the USA using recycled plastic.  I would target recycling companies to purchase plastics in bulk at low prices.

Choosing production to take place in the United States would increase labor costs but transportation costs would be minimized.  The United States also has more regulations that foreign countries.  I would integrate mass production lines to increase potential output. 

The starting cost for a seat belt cooler is $25.  This reasonable price would target a variety of audiences and multiple classes.  My plan is to sell to auto parts stores at the wholesale level.  The stores would then sell it as retail, and I would receive a percentage of profits.  If the product advances and experiences further success, I would change my business strategy. 

My long-term goal is to integrate this product into large car company assembly lines.  This would ensure all cars produced would protect customers against burning themselves on hot seatbelts. 

Venture Concept

I think initially consumers will be hesitant to try my invention.  Hiring a specialized marketing employee will help solve this potential issue.  I will rely on customers who try my device to spread good reviews.  I hope word disperses with positive feedback and sales increase.  Customers will buy this product because nothing like this exists in the market.  My invention is truly unique, innovative, and most importantly solves a major problem. 

Because this is the only item of its kind on the market, therefore it is difficult to determine potential competitors currently.  Locations plays a major role, as I must place emphasis on areas that experience extreme heat.  I would start with 20 employees and expand as necessary.

Additional Elements

  My most important resource is location.  I live near numerous transportation methods including truck, ship, and train.  I can import raw materials and export the final product in a timely manner.  As mentioned above, I eventually want to integrate my invention into assembly production lines of major car manufacturing companies.  This will further increase profits and allow my business to continue to expand.  As an entrepreneur, I hope to be CEO of a public corporation in five years.  I hope to be making great profit in five years.  Most importantly, I hope to save people from burning their hands with hot seat belts and prevent them to deal with this problem anymore in the future. 

I got really good feedback from the first venture concept post.  One student commented how they see my plan expanding and understand the actions I plan to take in the future.  Another peer states a great suggestion that I incorporated in my venture concept no 2.  He said I should use a “rechargeable energy source instead of AA batteries to power my invention.  This is a fantastic idea and I included this in my revised plan.