Adam Wolf 12A Figuring Out Buyer Behavior No. 1

I am choosing a segment of people that live in Florida, own automobiles, and do not park their vehicle in a garage.  Person one works eight hours a day at a retail store in town.  He parks in a separate parking lot exposed to full sunlight during the day.  Everyday after work, he has the need to be able to get in his car without accidently touching the hot metal seatbelt.  He has this need Monday through Friday.  Person two is a mother who has three young kids.  She works at an elementary school where her kids attend school.  At the end of the school day, the children are excited and jump into the car.  They grab the hot seatbelt and often get burned on the hands because the vehicle has been siting in the school parking lot all day.  Person three is a friend who goes shopping on a regular basis, usually during the middle of the day.  Her seatbelts heat up to unbearable temperatures every time she comes out of a store. 

All three people had the same solution to their need; they turn the car on with full air conditioning at the lowest temperature to cool the entire car including the seatbelt.  In Google, they search solutions but cannot find accurate results because nothing like my products exists yet.  Two of the people I interviewed had previously talked to friends and family about this need. 

I learned from these interviews that a need certainly exists among this segment.  The individuals have a high recognition of need awareness. Their everyday lives prove the need is significant, but the information searches have not been successful.  As a result, the individuals I interviewed have become accustomed to their own solutions but are open-minded for new methods to satisfy their need.